Technology
Game Show
What is DEPLOY
Deploy is a technology game show where advanced robotic systems compete in real-world challenges. Robots are put through physical tests in environments that mirror real homes and workplaces.
Startups, research labs, and engineering teams from around the world compete for the chance to prove their technology works in real environments, with real tasks, in front of real people.
Startups, university research labs, and seasoned engineering teams from around the world come together to compete. Each team brings years of development, countless iterations, and a belief that their robot is ready for the real world.
Every robot on Deploy is production-ready hardware that performs live, unscripted tasks in front of cameras and a live audience. These are machines built to work in the real world, and they prove it on stage.
Robots complete actual tasks in realistic environments — unpacking deliveries, assembling furniture, and cleaning spaces just like they would in a real home or workplace. Every challenge is designed to mirror real deployment conditions.
Winners gain direct exposure to investors actively looking for robotics opportunities, enterprise customers searching for automation solutions, and a global community of robotics enthusiasts. Success on Deploy opens doors that years of pitching cannot.
The Challenges
Three categories that test what robots can actually do in the real world.
01Unpack
Robots open, sort, and organize items. Testing object recognition, manipulation, and spatial reasoning.
02Assemble
Robots build and construct from parts. Testing dexterity, instruction following, and tool use.
03Clean
Robots restore order and cleanliness. Testing navigation, detection, and thoroughness.
Real-World Environments
Robots compete in environments that mirror where they will actually be deployed.
Residential
A fully-furnished living space designed to mirror real homes. Robots navigate everyday obstacles and complete tasks in the same conditions they would face in actual deployment.
- Realistic furniture and layouts
- Common household obstacles
- Consumer-grade conditions
Commercial
A professional workspace built to test enterprise-ready robots. Robots handle larger scale operations and complete tasks in the same conditions they would face in commercial deployment.
- Larger operational areas
- Professional-grade equipment
- Enterprise deployment standards
Game Show
Deploy is a head-to-head competition. Two teams enter, one moves on. Robots face off in the same challenge, side by side, with the winner advancing to the next round. Tournament-style elimination until one team remains.
Each round features a different challenge — unpacking, assembling, or cleaning — in environments designed to test what robots can actually do. As the tournament progresses, challenges get harder and the stakes get higher.
Learn MoreHead to Head
Two teams compete side by side in each matchup. Same challenge, same conditions, same clock. The winner advances.
Tournament
Single elimination bracket. Each round raises the stakes until one champion remains standing.
Live Broadcast
Watch live from anywhere in the world. Multi-camera production with expert commentary and real-time coverage.
Sign Up Today
Teams apply to compete. Sponsors get in front of the robotics industry. Applications are open now.
Stay Updated
Get notified when Deploy launches and receive updates on the competition.